Why We Invested in Different Health

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Accelerate Ventures is thrilled to announce our investment in Different Health, a startup transforming preventive health in the workplace. Different Health fills a crucial gap in corporate wellness: it brings strength training and longevity-focused health support into the office as an employee benefit. We see this approach – combining cutting-edge diagnostics with engaging fitness guidance – as perfectly positioned to ride the new wave in workplace health. 

Filling a Gap in Corporate Wellness 

Corporate wellness programmes are nothing new, but many traditional offerings focus on check-up’s, emergency support or when it comes to fitness, step-tracking or similar schemes that often struggles to engage employees. Only half of employees are aware of their employers’ health and wellness programmes; there’s clearly room for improvement. Different Health stands out by providing convenient, in-office health assessments and coaching that go far beyond a typical gym membership. They offer advanced performance tests and diagnostics normally found only in sports science labs – think VO₂ max, metabolic rate, advanced bloodwork, and strength assessments – delivered right at the workplace.  

The Market Opportunity 

This is a significant white space in the market; most longevity or strength-training services today target consumers directly, with few providers tailoring these solutions for employers. Different Health’s corporate-centric model taps into employers’ growing desire to offer unique wellness benefits that truly engage their teams. 

Equally important, the market for preventive health and wellness is on a strong growth trajectory. Post-pandemic, businesses are more aware than ever of the importance of employee health. Employers “increasingly see a case to step up health provision” to combat rising healthcare costs and to attract and retain talent. The global corporate wellness market is therefore forecast to grow from around $70bn in 2022 to over $146bn by 2033. 

At the same time, public interest in longevity science and healthy living is higher than ever. We believe Different Health is poised to ride these tailwinds. By bringing a longevity-focused fitness programme into the workplace, they meet a growing demand from both employers (for cost-saving, engaging health benefits) and employees (for convenient, meaningful health support). 

The Team and Their Strategy 

The team behind Different Health are unique. The founding team have scientific and commercial experience and are likable, which has helped them earn trust from early corporate clients. We’ve seen that their passion and approachability make organisations comfortable trying this new concept. 

“We envision a future where building strength and longevity is part of every company’s wellness playbook,” says Dylan Gambardella, CEO of Different Health. “By bringing advanced health insights and training right to employees, we make it fun and easy for people to take charge of their health. We’re excited to partner with folks like Accelerate Ventures to scale this vision.”  

Different Health’s go-to-market involves partnering directly with companies (B2B) rather than fighting for individual consumer sign-ups. This approach sets them apart at a time when employers are actively seeking fresh, engaging benefits to support well-being.  

 “Different Health is tapping into two powerful trends: workplace wellness and longevity, and delivering them in a way employees love. Their vision of bringing science-backed strength training and health analytics into offices is exactly the kind of innovation we believe will define the future of corporate wellness.”  Lucas Danson, CEO of Accelerate Ventures 

Different Health’s blend of preventive health technology, strong execution, and market timing convinced us to back them. We’re proud to support their mission to make proactive health and longevity a cornerstone of the modern workplace.  

Source(s): 

• HRO Today 

• Financial Times 

• Fact.MR