We back exceptional founders building the technology behind performance, lifestyle and entertainment

Who we are

We back founders all the way from Pre-Seed to Series B, anywhere in the world.

We know sports and data from the inside. We put that knowledge and our network to work for every founder in our portfolio.

Seat UniqueMagic AILet’s Do ThisPlayerDataCAMB.AIJumpPadel Social ClubOzloGood BoostDifferent HealthEngage Games

Our core focus

The technology that measures, explains and improves how people and teams perform.

  • Wearables, analytics, coaching and technologies that help athletes, teams and everyday people perform better.
  • Everyone is looking for an edge in how they train, recover and work. We’ve seen what data does inside clubs and with elite athletes, and we back the founders taking it further.

Example Sectors

  • Performance Tracking & Monitoring
  • Wearables
  • Injury Prevention
  • Coaching & Recruitment Technology

Example portfolio companies

How people play, train and spend their time.

  • Apps, hardware and venues that make training, sleep, recovery and play part of everyday life.
  • People are selective about how they spend their free time, from wellness to premium experiences. We know what draws them in and keeps them coming back, and we back the founders building for it.

Example Sectors

  • Health & Wellness
  • Consumer
  • Luxury & Premium Experiences
  • Participation & Youth Sports

Example portfolio companies

How fans watch, attend, spend and connect with the sport, media and live events they love.

  • Ticketing, hospitality, fan platforms and media tech that change how people watch, attend and engage.
  • Fans today want experiences, not just a match or a show, and venues want to know them better. We’ve worked on ticketing and fan data inside professional clubs, so we know what both sides need.

Example Sectors

  • Live Events & Operations
  • Media & Broadcast
  • Gaming
  • Betting

Example portfolio companies

"We love working with the people who build. We want to empower founders who redefine their industries."

Lucas Danson, CEO & Founder